Could you explain about the brand concept of ‘myDeni’?
(about the difference from ‘DéniCheur”)
The ‘myDeni’ brand is a re-interpretation of DéniCheur’s works.
Its design concept is more comfortable and practical.
The brand concept is applied to ceremonial wear, easywear
and regular wedding dresses along with simpler dresses for self-weddings.
Where do you find inspiration for the ‘myDeni’ designs?
I have been working on DéniCheur Couture and it naturally links to myDeni work.
In fact, every inspiration for my design work is derived
from my life and everyday living.
What do you think is most important for designing dresses?
One of the reasons why I like to design dresses
is that a dress is a piece of clothing which can reveal femininity well.
I think a dress is the clothing of all clothing
because it can express everything from natural lines
that emphasize a woman’s body beautifully and naturally,
to completely bold silhouettes that cover your body’s best and worst sides.
Without any doubt, silhouettes and lines are most important
and to create them, I think materials that are suitable for silhouettes
as well as detailed final work are needed for a better result.
You have designed clothing for K-pop stars,
including Girls’ Generation, BTS and PSY.
Which design experience was most memorable for you?
Working on the clothes for Girls’ Generation was the happiest moment of my design career.
I really loved expressing each member’s individuality,
while revealing the harmony between the nine members.
Each one of the nine girls was my muse.
For BTS, I made a number of attempts to maximize
the femininity in male garments for the first time.
In case of the PSY,
I was asked to design clothes to showcase his passion and activeness.
So all of three became precious muses for me.
What’s your main source for staying in the know about fashion?
I get information from websites where I can find many materials,
and from performances or exhibitions that I usually go to see.
What is the most important factor for creating a lifestyle?
Space. The space that I belong to plays the most important role.
Fashion is decided based on the life spaces where I work and rest.
The way you express and enjoy fashion makes your lifestyle richer and happier.
So I believe that space is the most important factor.