[Editor-in-Chief’s Seoul] 4 Lifestyle Shops Embracing the Newest Lifestyle Trends in Seoul 9


1. WDH in Seongsu-dong
02-469-8675 / Yeonmujang-gil 8-1, Seongdong-gu, Seoul

WDH, Where You’ll Find Both the Space and Products Stylish.

WDH is a multi-brand store that is not only pretty,
but also stocked with environmentally-friendly products.

Seongsu-dong is a neighborhood that attracts trendsetters with its myriad of unique cafes and multi-brand shops that you haven’t seen anywhere else.

In this quiet neighborhood is located a very special lifestyle multi-brand store
that is as unique as its name: WDH.

The store features so many stylish products,
ranging from small items like pencils to bathroom products and cups.

If you are having a hard time finding the right presents for your loved ones,
this is the place for you.
The store will make both the giver and recipient very happy!


“Comment from the Editor-in-Chief”

It’s a place that allows you to experience Seongsu-dong,
which has risen to be the new hottest neighborhood recently among young people.

Its bathroom products including soap and stationary products are a definite standout, and the store also offers plant pots and tableware that will spruce up your place.

It offers a wide range of price options,
ensuring that your shopping experience is a success.

You’ll be able to find simple, and yet delicate and sometimes rustic,
products that will complement an elegant space.


2. GOOD SAMARIAN Recipes in Nonhyeon-dong
02-546-8532 / 139 gil 124, Nonhyeon-dong, Gangnam-gu, Seoul

‘GOOD SAMARIAN Recipes’, Beautiful Space Created by a Stylist and a Designer.

‘GOOD SAMARIAN Recipes’ is the perfect place for you when you need to recharge by getting away from Seoul, but cannot afford to travel too far.

It’s a place with nice harmony created by a stylist and a poster designer.

Living up to the expectation for a place co-created by a stylist and a designer,

it’s a cultural complex that captures your attention from when you enter the store

and until you exit the place.

It’s not an exaggeration to say that you’ll find everything

you need from lifestyle products to flowers, plants and a restaurant.

You can enjoy products imported from various countries,

including Japanese and Scandinavian products,

so make sure you take your time to check out different floors

and find a spot you like to taste their drinks and food.


 “Comment from the Editor-in-Chief”

This is a place bustling with all the fashionable people from Cheongdam-dong.

As suggested by the phrase ‘a getaway in the middle of a city’,

you can enjoy shopping for quality products in this space

with a nice distribution of trees and plants.

Their tableware and furniture selections will definitely capture your eye

and the mini grocery is one of the crowd favorites!

This is a place where you can not only see the latest trends of Seoul,

but get a glimpse into the trends across the globe!”


3. J’aime blanc in Hannam-dong
070-8842-0835 / F1 Daeyoo Building, 20 gil, Hannamdae-ro, Yongsan-gu, Seoul

‘J’aime blanc’, Helping You to Decorate Not Only Your Room, but the Entire House.

If you want to find products that fully embrace the latest trends,

you should definitely drop by ‘J’aime blanc’.

If you feel lost looking at the long list of furniture shops and multi-brand stores in Hannam-dong,

we would recommend that you check out ‘J’aime blanc’ first.

It’s not just its exterior that is pretty and sophisticated,

but the store is filled with simple and yet fine furniture that goes well with the look of the store.

at will freshen up your room, including candlesticks, mirrors and other cute items.

You might step into the place because of the pretty exterior,

but you won’t leave the place empty-handed.


“Comment from the Editor-in-Chief”

An iconic multi-brand design store of Hannam-dong, the new forefront of trends.

It has a user-friendly website that allows you to shop online,

but it’s nothing like going to their showroom and see the products yourself.

The store is especially well-known for its kids’ products and lifestyle products,

and is filled with colorful lighting fixtures, stationary products and plant pots.”


4. chapter 1 EDIT in Jamwon-dong
02-3447-8001 / 65, Naruteo-ro, Seocho-gu, Seoul

‘chapter 1 EDIT’, a Multi-Brand Store Perfectly Embellished from Start to Finish.

‘chapter 1 EDIT’ is the place for you if you’re looking for a place with different scents

and themes for each floor.

‘chapter 1’, famous for its multi-brand stores like ‘chapter 1 Select’, ‘chapter 1 COLLECT’, and ‘chapter 1 EDIT’, unfolds its third story in ‘chapter 1 EDIT’.

Found Local on the 1st floor invites you to a green garden with a subtle aroma of coffee, while chapter 1 EDIT on the 2nd and 3rd floor offers a wide range of stylish products and Gallery Document on the 4th floor

features exhibitions under themes that vary according to the four seasons.

chapter 1, offering you everything you need,

will provide you with such rich experience with not only its products,

but with its space, scents, and music.


“Comment from the Editor-in-Chief”

Meet the latest styles of Seoul.

This new lifestyle store labeled “chapter 1 EDIT” allows the visitors

to enjoy various stylish products of different artists in a beautiful space.

In particular, the store boasts a wide variety of coolest teaware. In one space,

they offer a restaurant & cafe called Found Local,

and a select shop that covers the 2nd and 3rd floor filled with unique products.

The 4th floor is a gallery,

ensuring that you have a full experience with your time in this space.

In fact, the secret highlight of this space is the garden in the back.

You’ll be able to enjoy soaking up the sun in this private space

that is invisible from the outside.



Like it? Share with your friends!


What's Your Reaction?

hate hate
confused confused
fail fail
fun fun
geeky geeky
love love
lol lol
omg omg
win win

Professionals and Artists making Real K-style
Choose A Format
Formatted Text with Embeds and Visuals
Youtube, Vimeo or Vine Embeds
The Classic Internet Listicles
Open List
Submit your own item and vote up for the best submission
The Classic Internet Countdowns
Voting to make decisions or determine opinions
Ranked List
Upvote or downvote to decide the best list item
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Upload your own images to make custom memes
Soundcloud or Mixcloud Embeds
Photo or GIF
GIF format