Why he starts STARLYNX?
The founder, Yoon Kim has started STARFEED, a content curation media for an influencer in 2017, and have been collaborating with Influencers for several social media-based influencer marketing campaigns. he starts new project STARLYNX.
He found that marketing based on social media influencer will be at the heart of the consumer and communication layer.
And now, We need a tool to help to manage the influencer event campaign because, influencers struggling to manage by themselves.
Social Media Marketing with Influencer
As of 2019, a variety of social media platforms have been expanded, including YouTube, TikTok, and Twitch, and more and more marketing campaigns are underway.
The future is coming based on those waves.
- The development of social media platforms
- Stable network infrastructure
- Evolution of mobile devices
- The development of online commerce industry
- Stabilization of the global logistics industry
Event Campaigns with Audience
As the social media ecosystem of influence has developed in recent years, it is evolving from delivering video, image and textual content to a variety of audiences and campaigns. It is expanding to various campaigns such as sponsorship, donation, paid subscription.
Even today, a variety of audience participation campaigns are taking place to encourage followers to participate, such as giveaways, freebies, posing challenges.
It is natural as the social media ecosystem evolves.
Social media platforms are not built into the platform to manage event campaigns with their audience because the platform is built around the focus of the media.
Influencers started their own event campaign with their audiences, which caused management problems.
If you have a large number of event campaigns, you need to manage your participants’ information fairly and stable.
For example, an event that distributes a voucher to five people for commenters. In the process of 100 participants and handing over gift certificates to 5 people, some audiences raise questions. Fair, shared with whom. Influencer started with an intention to thank the audience for an event, but it becomes a situation where it is subject to censure. Even one Influencer has left the Youtube editor to choose a prize winner and has even been officially apologizing for being unfairly drawn.
On YouTube, the keyword fake free giveaway comes up. It is no longer trusting in the sharing event.
People lost trust in two points.
“I lost confidence in it because there was an event going on in the Influencers Fake account.”
“I noticed that the event campaign managed by Influencer was unstable.”
So he thought we needed a third party platform to manage the Influencers event campaign easily and fairly.
From another point of view, in order for Influencer marketing to become more sophisticated, you need a platform to manage the data of event campaign participants.
The most valuable data in influencer marketing is the information of the campaign participants. STARLYNX provides an analysis of the information of the campaign participants in the process of managing the event campaigns easily and fairly. can.
The information analysis indicators of these campaign participants have the highest data value for all influencers and sponsors in conducting various event campaigns.
Value Proposition of STARLYNX
STARLYNX will provide the most convenient link-based interface that allows publishers to publish the link to clearly define events and engage with audiences. Event participants will be able to clearly and fairly view, Will be able to. Influencers and sponsors will be able to see the participants’ data through the dashboard and create an environment that is transparent, easy, convenient and fair to manage. This will also be an important tool for measuring performance in the event of an event campaign.
- STARLYNX launches a prototype in 2019 and start a campaign with affiliated Influencers.
- STARLYNX launches with STARFEED, Asiainc500, WeWork labs, Indo-Korea economic development board, One Asia.
- STARLYNX ultimately becomes an essential event campaign management tool for Influencers.