Uber Korea names Brandon Son new GM of mobility division


0

Uber Korea has named Brandon Son, former chief of Expedia Korea, as the new general manager of its mobility division. Son will oversee the management and diversification of the US ride-hailing giant’s mobility services in South Korea, the company said.

Son’s duties as general manager formally began Monday, according to Uber Korea.

“We are very happy to appoint Brandon Son as our mobility head in in Korea,” said Amit Jain, Uber’s general manager for the Asia-Pacific region, in a statement.

“We expect Son to revitalize Uber’s businesses in Korea and leverage his outstanding leadership to contribute to shared business growth with our partners,” he said. 

Brandon Son (Uber Korea)

Son, who formerly worked as director for Expedia Lodging Partner Services Group for Korea for some 15 years, has worked in strategy development, mergers and acquisitions, sales and marketing.

Prior to his role at Expedia, Son handled M&A, sales and marketing at Hanwha Group and also worked as a strategy consultant at McKinsey & Co. He holds a bachelor’s degree in computer engineering from Yonsei University and a Master of Business Administration from Northwestern University’s Kellogg School of Management.

Korea is among few markets in the world where Uber’s flagship UberX ride-hailing service is unavailable, as it conflicts with regulations prohibiting the commercial use of unlicensed personal vehicles.

As a result, Uber suspended its UberX services here in 2015, and has since been operating a limited range of mobility services.

Uber’s current offerings in Korea include premium taxi-hailing service UberBlack, regular taxi-hailing service Seoul Taxi, UberShare, a carpooling service for commuters that operates within time limits, and UberAssist for riders with disabilities.

Last year, the US mobility company also launched UberEats, a food delivery app now operational in select regions of Seoul, joining the country’s highly competitive food delivery app market dominated by players like Baedal Minjok, Yogiyo and Baedaltong.

By Sohn Ji-young (jys@heraldcorp.com


Like it? Share with your friends!

0

What's Your Reaction?

hate hate
0
hate
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win
Choose A Format
Story
Formatted Text with Embeds and Visuals
Video
Youtube, Vimeo or Vine Embeds
List
The Classic Internet Listicles
Open List
Submit your own item and vote up for the best submission
Countdown
The Classic Internet Countdowns
Poll
Voting to make decisions or determine opinions
Ranked List
Upvote or downvote to decide the best list item
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Meme
Upload your own images to make custom memes
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format