Ready-to-eat meals on way for Lunar New Year holiday


0

Lunar New Year holiday is just around the corner. While the word “holiday” may cheer some up, there are also those who don’t welcome the season.

The two big traditional holidays in Korea, Seollal (Lunar New Year) and Chuseok (fall harvest holiday), mean days of kitchen labor for many Koreans, particularly married women, to prepare food for their families and their ancestors.

But with the popularity of ready-to-eat meals increasing steadily, food companies are looking to Seollal dinner tables as their next potential market. 

Lotte Department Store’s ready-to-eat menu for Lunar New Year holidays (Lotte Department Store)

Lotte Department Store has unveiled a ready-to-eat menu for upcoming Lunar New Year holiday. According to the retailer, the dishes are 20 percent cheaper than those prepared at home.

GS Retail’s affiliate Simply Cook has launched four set meal items for the holidays, promoting them for guest-invitation use. The packed meal sets include holiday dishes and can be ordered through the retailer’s mobile platforms.

Single-person households are big customers during the holiday season. According to BGF Retail’s CU, the nation’s largest convenience store chain, packaged meal sales increased by 26.4 percent at Seollal and 32.9 percent at Chuseok last year.

This year, convenience store franchises are launching out special packed meals for Lunar New Year holidays, targeting single-person households who will be staying at home during the holidays.

For example, GS Retail, another major convenience store franchise here, launched a packaged ready-to-eat meal for upcoming holidays, packed with traditional Seollal menu items.

By Im Eun-byel (silverstar@heraldcorp.com)

Source : koreaherald


Like it? Share with your friends!

0

What's Your Reaction?

hate hate
0
hate
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win

Comments

comments

Powered by Facebook Comments

Choose A Format
Story
Formatted Text with Embeds and Visuals
Video
Youtube, Vimeo or Vine Embeds
List
The Classic Internet Listicles
Open List
Submit your own item and vote up for the best submission
Countdown
The Classic Internet Countdowns
Poll
Voting to make decisions or determine opinions
Ranked List
Upvote or downvote to decide the best list item
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Meme
Upload your own images to make custom memes
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format