Kia Motors joins hands with JYP for new advertising strategy


0

KIA Motors has reached out to the K-pop industry, this time collaborating with JYP Entertainment’s rising new girl group ITZY in a music video.

Kia Motors revealed on Thursday a behind-the-scenes video for ITZY’s debut music video, titled “Dalla Dalla,” featuring its new box car the Soul Booster.

Members of ITZY stand in front of Kia Motors’ Soul Booster, featured in their debut music video, “Dalla Dalla.” (Kia Motors)

This is not the first time Kia Motors has partnered with a K-pop group. It is currently sponsoring a world tour for Blackpink of YG Entertainment.

The company also launched a new online platform called Kia on Beat, where K-pop content is regularly posted.

Rolling out exciting content is part of an effort to display “interesting and dynamic” brand value, the company said, so that consumers will want to share the content themselves.

ITZY debuted early this month with “Dalla Dalla,” which garnered 14 million views within 24 hours of its release — the highest number of views for a debut music video. Rows of colorful Soul Boosters are featured in the video. 

By Cho Hyee-su (chohyeesu@heraldcorp.com)


Like it? Share with your friends!

0

What's Your Reaction?

hate hate
0
hate
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win
Choose A Format
Story
Formatted Text with Embeds and Visuals
Video
Youtube, Vimeo or Vine Embeds
List
The Classic Internet Listicles
Open List
Submit your own item and vote up for the best submission
Countdown
The Classic Internet Countdowns
Poll
Voting to make decisions or determine opinions
Ranked List
Upvote or downvote to decide the best list item
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Meme
Upload your own images to make custom memes
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format