Coupang signs MoU with HP Korea for long-term partnership


0

As part of its efforts to expand strategic alliance with global brands, Coupang on Thursday signed a memorandum of understanding with HP Korea for strengthened strategic partnership, the firm said.

The signing ceremony held in Seoul was attended by Coupang’s CMG Business VP Dan Wright, Senior Director James BH Lee and Fellow Jonathan Burks along with HP Korea’s Country Managing Director Kim Dae-hwan and HP AP Consumer Personal Systems Director Vivian Chua. 

Coupang’s Senior Director James BH Lee (right) and HP Korea Country Managing Director Kim Dae-hwan pose for a photo upon signing a strategic partnership agreement in Seoul on Thursday. (Coupang)

Through this agreement, Coupang can provide HP products to customers by directly purchasing from HP. HP Korea, by cooperating with the biggest online sales channel in Korea, can provide differentiated customer experience such as fast and careful delivery to customers of HP products, the company said. Coupang and HP Korea will be working on joint online marketing, product advertisement and affiliate websites.

Currently, Coupang provides its overnight Rocket Delivery service on all HP product categories such as premium laptops, desktops, Omen gaming laptops, monitors, AiO, LaserJet printers, inks and toners. The two companies agreed to expand the number of items available for Rocket Delivery.

“Now customers’ purchasing patterns have changed from purchasing hardware to services,” HP Korea Country Managing Director Kim said, expressing hopes to offer better purchasing experience to its customers through Coupang. 

(khnews@heraldcorp.com)


Like it? Share with your friends!

0

What's Your Reaction?

hate hate
0
hate
confused confused
0
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
0
geeky
love love
0
love
lol lol
0
lol
omg omg
0
omg
win win
0
win
Choose A Format
Story
Formatted Text with Embeds and Visuals
Video
Youtube, Vimeo or Vine Embeds
List
The Classic Internet Listicles
Open List
Submit your own item and vote up for the best submission
Countdown
The Classic Internet Countdowns
Poll
Voting to make decisions or determine opinions
Ranked List
Upvote or downvote to decide the best list item
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Meme
Upload your own images to make custom memes
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format